3:00 PM - 3:45 PM
Increasing Market Access, Activation, and Adoption: Validated Behavioral Science for Digital Therapeutics & Adherence
Pharmaceutical and specialty pharmacies have a competitive opportunity to gain increased access, activation, and adoption by providing a “Beyond the Pill/Device” digital therapeutic that enables providers and payers to achieve the requirements of value and risk-based payment models. As healthcare therapy protocols realize the need to blend and connect behavioral and social management with physical health, Pharma needs new models for its clinical pathways. This educational session introduces a proven remote pyscho-social engagement method and framework that uses an evidence based behavioral science methodology with mobile technology that has proven to achieve higher levels of patient activation, outcomes, and e-PRO data collection measures.