1:00 PM - 1:45 PM
Market Access Best Practice: Ensuring Success with Cross-Functional Teams
Market access success is no longer the responsibility of a single function within an organization. Cross-functional teams must come together from clinical development, commercial strategy, real world evidence, sales and marketing in order to properly define and communicate value to ensure access and reimbursement for today’s therapies. This panel – consisting of industry representatives from the C-suite, marketing and market access – will discuss best practices in value & access from Phase II through loss-of-exclusivity.