9:00 AM - 9:45 AM
Rx Abandonment in Specialty Pharmacy: Solving Key Challenges with Behavioral Science
Prescription abandonment isn’t just about price. This session will reveal new research on the top factors and forces driving abandonment in specialty pharmacy, then identify evidence-based levers of change to help turn the tide. Using key behavioral science principles of influence to explain the why behind abandonment challenges, we’ll then provide actionable strategies for solving them.