Neng Bing Doh (Bing) is CEO and Founder of HealthCrowd. Bing is a pioneer in mobile messaging for healthcare, with a special interest in underserved populations. She founded HealthCrowd to reinvent healthcare communication by applying behavioral change techniques and consumer analytics mastered from her experience in the online advertising industry, to healthcare. Today, HealthCrowd is used by health plans and numerous other healthcare companies to power multimodal member communications at scale in a risk-managed way, and has emerged as a thought leader in this area. Prior to HealthCrowd, Bing was a senior executive in both business development and product functions within the digital advertising network space, responsible for leading the creation of hundreds of compelling consumer experiences. Bing started her career as a software engineer at Hewlett Packard, holds a B.S. in Computer Science from the University of Wisconsin - Madison, and earned an MBA from Cornell, where she was a SC Johnson Merit Scholar.