Point-of-Care Partners’ Practice Lead for PBM Services

Co-Chair, WG 18

Pooja Babbrah is Point-of-Care Partners’ Practice Lead for PBM Services. She specializes in product management, strategic planning and go-to-market strategies and execution. With more than 20 years’ experience in variety of health care services and health care IT companies, she brings a unique expertise to clients as she understands the perspectives of all stakeholders. Prior to joining Point-of-Care Partners, Pooja was with DrFirst where she launched the health care industry’s first certified ePrescribing platform for controlled substances. She also ran the company’s Product Management team that was focused on new product innovation. Pooja is a prior co-task group leader of the NCPDP Specialty ePrescribing task group, the biologic and biosimilar access and traceability task group and is currently co-workgroup leader of Workgroup 18 Specialty Pharmacy Workgroup.

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