Rob Ririe is a proven practitioner within the life science industry, including strategic planning, business process design and implementation, pricing, sales, and sales management. In recent years, Rob has worked and consulted in managed markets including significant work in both commercial and government contracting and pricing. Project work includes assessing, designing and implementing innovative and best in class contracting operations including systems enhancement and implementation. Rob focuses on assisting clients in making sense of complex business issues while working collaboratively to implement practical and innovative solutions. Rob’s years of experience across a multitude of projects affords him the ability to innovate while applying proven methodologies and industry best practices. His experience in both regulated and commercial markets is critical in ensuring effective and yet compliant approaches to the market issues of today. Rob brings over twenty years of industry experience. Prior to founding Pharosity Consulting with Brian Barbash and Mike McCarthy, Rob co-led the Managed Markets practice for Blue Fin Group and gained valuable experience working at Coopers & Lybrand, PwC, IBM and IMS Health within their pharmaceutical consulting practices. In addition, Rob spent ten years at Wyeth-Ayerst Laboratories which provides him with a unique balance of industry and consulting perspectives. As a result of this experience Rob has gained a healthy understanding across the value chain of the life science industry and the unique issues and requirements manufacturers face in an ever complex and competitive market. With substantial experience in life science sales organizations, Rob brings significant knowledge and experience to contract management issues facing the industry today.